About us

This is the story of Laludie, where every stitch, every hue, and every playful detail is a celebration of childhood. Five years ago, we landed in the United States, carrying not just our suitcases but also a tradition of dressing our children with vibrant colors and fun designs.

Coming from Brazil, where children are embraced for being children, we couldn't help but notice the absolute difference in the way kids were dressed here. It was then that we realized the power of vibrant and fun clothing in shaping not just an outfit, but a child's identity and creativity.

Our eldest daughter used to get compliments and smiles whenever she was dressed in colors, on playgrounds, parks, gatherings. And inspired by this, Laludie was born. Laludie is more than just a clothing line, it's a commitment to embracing the magic of childhood.

Join us in this colorful adventure, where childhood isn't just a phase; it's a treasure to be cherished. Let's redefine the way we dress our children.